Buying or selling a home is one of the biggest financial moves most people ever make. Make sure you find a real estate agent who can guide you through the process. According to the National Association of Realtors (NAR), 89% of buyers in 2023 purchased their home through a real estate agent or broker, proving that having expert representation is still the preferred route for most consumers. [source]
But not all agents are created equal. How do you find a real estate agent who meets all of your needs? Here’s a data-backed, step-by-step guide to help you find a qualified agent who fits your unique needs.
1. Start by Defining What You Need
“The best agent for you isn’t necessarily the one with the most sales, but the one who best aligns with your goals and communication style.”
— Jessica Lautz, Deputy Chief Economist at NAR
- Consider whether you need:
- First-time buyer support
- Relocation services
- Investment property expertise
- Luxury home marketing
Having a clear goal helps narrow your search to agents with the right experience. Be sure you find a real estate agent who understand what you need and customizes their services to you.
2. Get Personal Recommendations
While online platforms are helpful, 41% of home buyers in 2023 found their agent through a friend, neighbor, or relative. [source]
Ask your network:
- Who did you work with?
- What did you like or dislike?
- Would you hire them again?
Word-of-mouth remains one of the most trusted sources.
3. Check Online Reviews and Verified Ratings
Explore platforms like:
- Google Business Reviews
- Yelp Real Estate Directory
95% of consumers read online reviews before making major purchase decisions. [source]
Look for consistent patterns of praise or complaints—not just isolated comments.
4. Look for Local Market Expertise
Local knowledge matters. An agent should understand:
- Current market conditions
- Local pricing trends
- Neighborhood features and demand drivers
Look at their recent sales history and follow their local market updates on LinkedIn or Instagram. Find a real estate agent who consistently post market insights demonstrate they’re active and informed.
5. Verify Licensing and Professional Memberships
Ensure they:
- Hold an active license (search via your state’s licensing board, e.g., California DRE)
- Are a member of the National Association of Realtors (NAR)
- Have no disciplinary actions on record
Working with a Realtor® (not just any licensed agent) ensures they follow the NAR Code of Ethics. [source]
6. Interview Multiple Agents
Don’t settle for the first person you meet.
NAR recommends interviewing at least two to three agents before deciding. [source]
Ask:
- How long have you been in real estate?
- What is your recent sales record?
- How will you communicate with me?
- What’s your fee structure?
7. Evaluate Communication and Responsiveness
“The number one complaint about real estate agents isn’t lack of knowledge—it’s poor communication.”
— Inman News
Test their responsiveness early:
- Do they reply quickly and clearly?
- Do they provide the information you asked for?
- Do they follow up?
Find a real estate agent who makes you feel supported, not left in the dark
8. Review Their Marketing Plan (For Sellers)
If you’re selling, ask about their marketing strategy, which should include:
- Professional photography and video
- 3D virtual tours
- Digital ads and social media marketing
- MLS and syndication to major websites
Homes with professional photography sell 32% faster and for more money. [source]
9. Trust Your Gut
Data matters, but so does chemistry. You’ll be working closely with this person—make sure they:
- Listen to your needs
- Communicate effectively
- Earn your trust
Final Thoughts
The right real estate agent is more than a salesperson—they’re your partner in one of life’s most important decisions.
If you’re searching for a trusted real estate partner in Southern California, our team at AllView Real Estate offers local expertise, full-service support, and proven results.
✅ Explore our team: Meet Our Agents
✅ Start a conversation: Contact Us Here
Let’s help you make your next move with clarity and confidence.
