Here’s the exact 5-step game plan our top real estate agents are using to grow their business in today’s Orange County and San Diego markets. Use this as your weekly guide to stay focused, generate consistent income, and build long-term trust.

1. Own Your Mornings with Local Lead Generation
• Block 90 minutes each morning for lead gen
• Focus on your sphere, past clients, and warm leads
• Use the 3-2-1 method: 3 calls, 2 texts, 1 personal note
Goal: 60+ quality contacts and 8 listing/buyer consults by day 90

2. Be the Neighborhood Economist of Choice
• Share 2 zip code market updates per month via video, email, or Stories
• Explain what’s happening and what it means for buyers/sellers
• Optional: Host a 15-minute “State of the Market” Zoom
Goal: Establish local authority + generate inbound leads

3. Activate Your Top 25 with Targeted, Intentional Touches
• Identify your Core 25 (past clients, connectors, community leads)
• Use a 3-week rotation: text, email, social media touch
• Keep it conversational and personal — no spamming
Goal: 5 new referrals or reactivated leads

4. Create Demand with Local Lifestyle Marketing
• Post 2x per week about lifestyle, neighborhoods, or local gems
• Share real stories: new listings, client wins, open house sneak peeks
• Showcase local knowledge and your unique value
Goal: 8+ value-based content pieces in 90 days

5. Track Your Numbers. Build Your Pipeline. Repeat.
• Use a weekly tracker: calls made, appointments set, deals in pipeline
• Review what’s working and what’s not every Friday
• Keep 3–5 serious leads in your 90-day pipeline at all times
Goal: 3+ closed escrows and predictable deal flow

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